Winning isn't everything it's the only thing when it comes to college sports. You may ask why I would say that. Colleges know how much money a winning season means compared to a losing season. Take for example a stadium that holds 50,000 fans at 10.00 a ticket equals 500,000.00 dollars and you add 6 home games your looking at 3 million dollars. Now take a losing season and you only draw 20,000 paying customers at 10.00 would equal 200,000.00 times six games equals 1.2 million dollars. You can see how important winning is.
This is just one part of the equation that schools look at. Winning programs sell alot more merchandise than if their losing. Take the Texas Longhorns for example their merchandise sales were in the millions and it helps to pay for the schools other programs.
You also have to look at boosters to, as they are more willing to toss dollars at a college that is winning than one is losing. The bottom line is if you win you will turn a profit most of the time. If you lose your school will lose money and raise their prices and force to cut things. Why do you think winning has become so important to colleges. The bottom line is all for the mighty dollar at the expense of the athletes.
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